How would you like to scale your campaigns and generate tons more leads and sales… whilst slashing your advertising costs in half?
That’s exactly what we’ve done for our clients time and again using three powerful remarketing strategies that are easy to design and implement.
In this course, you’ll master the three strategies that have halved advertising costs for our clients because we target the most engaged and interested viewers, whilst excluding the ‘tyre-kickers’ and ‘time-wasters’. And as we know from our agency experience, these strategies work no matter the business, industry, or niche you’re in.
This is a methodical process for building successful YouTube remarketing campaigns so your audience can strategically get to know, like and trust you — without annoying them or wasting your precious advertising budget on people who won’t ever convert. That’s how we’re able to cut advertising budgets in half!
About the Course
The teaching is designed for the intermediate or advanced advertiser, but it's thorough enough for the beginner. Of course, you can get very advanced with what we call 'if this, then that advertising' or 'behavioral dynamic advertising'. Basically, you’ll learn how to segment your audience and follow up with dynamic offers based on their activity and interests. You can re-market to audience on YouTube or across the Internet and other platforms as well.
The course sets you up for success with the initial module where you’ll ensure your metrics are accurate for your YouTube traffic. You’ll know how to:
With Strategy #1, you’ll learn how to get in front of viewers who don’t register or buy from you. This is where you follow up with people who watched your first YouTube ad, but did not register or buy. You’ll learn step-by-step how to create a new campaign targeting those viewers, but excluding everyone who did register or buy so we don’t waste money annoying our customers — that’s not good for anyone!
With Strategy #2, you’ll learn how to stop advertising to viewers who are unlikely to ever register or buy from you.
It’s a universal truth that everyone likes free stuff… and giving away useful information and content is an outstanding way to develop a loyal customer base from your YouTube ads. But as a business, you need them to buy from you at some point.
So, with the second strategy, you’ll learn how to decipher who these freebie-seekers are so you can exclude them from your remarketing campaigns. That means you won’t ever waste your money advertising to them again!
With Strategy #3, you’ll increase your reach with Similar Audiences, Google Customer Match, and the Google Display Network. Your customers will start seeing you everywhere — and not just the most expensive places on the Internet!
Armed with these three strategies, you can accelerate your YouTube advertising campaigns. You can implement them one-by-one or all at once. But like all advertising, you'll want to keep a close eye on your results as you start out. The more data you have, though, the better your results will be, so be patient and once you've optimised the campaigns, you can ramp up and scale, increase reach, and reduce your advertising spend!
Tom Breeze is a leading video advertising expert. He’s an entrepreneur, speaker, author and founder of Viewability whose clients include Frank Kern, Amy Porterfield, Andy Harrington, Neil Patel, Brendon Burchard and many other companies and brands.
Having created over 1,700 video advertising campaigns for his clients, focusing on lead generation, customer acquisition, brand awareness and e-commerce campaigns, he has spent a small fortune testing and tracking the results. With the knowledge, he now teaches many other business owners and entrepreneurs the strategies that work and exactly how to advertise using YouTube.