Once you (rightly!) recognise that business is about relationships — even for online businesses —then you’ll want to use video because it is so powerful. It’s like velcro in the sense that it sticks; video grabs attention like hooks and doesn’t let go!
Video enables you to connect with your prospects and customer and allows you to develop a rapport with your customers. As they watch, you will build a relationship so they get to know, like and trust you — the keys to a strong customer base.
About the Course
In this course, you’ll discover our overall philosophy and strategic approach when creating videos — regardless of whether its a promotional video, an opt-in video on your landing page, a ‘nurture’ video to take them further through the customer journey, or a sales video.
You’ll learn how to structure your videos with a strategic purpose so they improve your customer’s journey. As always, first impressions count so you’ll get a plan for success from pre- to post-production, beginning to end.
In the pre-production module, you’ll gain access to templates, structures and storyboards for profitable campaigns so you can be inspired and see what’s working now. Plus, you’ll learn how to script and adapt your videos to different platforms because YouTube searchers have a very different mindset to people scrolling through Facebook, and you must approach them differently.
You’ll learn why it’s more effective to give useful, valuable content to your prospects — what we call ‘aducation’ rather than a hard sell. You’ll discover how to establish your credibility and expertise on camera as well as powerful persuasive language to use in your videos.
In the production module, you’ll learn the principles and techniques of lights, camera, sound and presenting so your videos will look and sound great.
In the post-production module, you’ll get my best advice for bringing together your recorded pieces to create your final video. This includes advice if you really want to DIY and edit your videos yourself, but I highly recommend outsourcing as the best use of your time and money to get high-quality videos.
Tom Breeze is a leading video advertising expert. He’s an entrepreneur, speaker, author and founder of Viewability whose clients include Frank Kern, Amy Porterfield, Andy Harrington, Neil Patel, Brendon Burchard and many other companies and brands.
Having created over 1,700 video advertising campaigns for his clients, focusing on lead generation, customer acquisition, brand awareness and e-commerce campaigns, he has spent a small fortune testing and tracking the results. With the knowledge, he now teaches many other business owners and entrepreneurs the strategies that work and exactly how to advertise using YouTube.