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YouTube Remarketing Execution Plan
Welcome
1.1 Welcome (2:15)
1.2 Introduction To YouTube Remarketing (14:16)
Setting Everything Up
2.1 Setup Intro (0:40)
2.2 Set Up YouTube & Adwords (1:50)
2.3 YouTube & Adwords Connection (1:28)
2.4 Building Video Remarketing Lists (5:30)
2.5 Conversion Tracking Pixel Installation (5:41)
Remarketing Strategy No. 1
3.1 Intro To Strategy 1 (8:08)
3.2 Build A Video Remarketing List Off A Video (4:16)
3.3 Target video ad viewers with a new video ad (10:10)
3.4 Make sure you exclude those that convert (2:40)
Remarketing Strategy No. 2
4.1 Introduction & Walkthrough Example (3:56)
4.2 Build a new video remarketing list from the 2nd video ad (3:51)
4.3 Exclude that remarketing list of viewers from all current & future campaigns (3:58)
Remarketing Strategy No, 3
5.1 Introduction (0:23)
5.2 Similar Audiences (2:46)
5.3 Google's Customer Match (3:42)
5.4 How to re-engage YouTube traffic on the GDN (4:21)
5.5 Useful Things To Know! (5:56)
2.4 Building Video Remarketing Lists
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