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Blog

Created By Tom Breeze, CEO of Viewability

Magic Moments: Get In Front Of Your Customers At The Right Moment With

We’re all familiar with the concept of the ‘Results Triangle’. ‘Market Message Media’ is the ideal way to make sure you’re reaching your ideal customer avatar, with the right information, through a method that’s going to resonate with them. This 3-pronged attack should lie behind any...

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How To Create World-Class, Creative YouTube Campaigns

Advertising on YouTube can often feel like a ‘marketing black-hole’ for many business owners. Understanding the technicalities is hard enough, but where do you start when it comes to targeting the right people, or putting together a killer advertising campaign? All will be revealed… In...

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How To Build Your A-Team

If you’re looking to grow your business, you’ll also need to grow your team… That part’s pretty obvious. What’s not obvious is finding and hiring the right people, who are aligned with your business and have the right attitude and skills. Plus once you’ve found them, how do you onboard them...

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10X Your Sales (Even If You Have A Tiny List)

It’s a common misconception that you need to have a huge list and a large budget to get any joy from your marketing campaigns… In Episode 6 of Path To Purchase, Tom and Oli are going to show you why that’s not always the case. Big lists don’t always mean big results, and by creating your...

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Creating a Super-Successful Video Advert

In Episode 5 of Path To Purchase, Tom and Oli are sharing their strategies to really hone in on the right ways to set up your own video ad. In this episode you will learn: How to create the best content for your video, that’s going to convert your leads How to communicate your story...

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How To Build Significant Relationships And Loyal Customers

Helping your prospect ‘know, like and trust’ you is essential to making a sale, and ensuring that every new customer sticks around. In Episode 4 of Path To Purchase, Tom and Oli are here to show you how to cultivate these significant relationships, helping you discover how this impacts...

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Building Products That Profit

In Episode 3 of their ‘Path To Purchase’ podcast, Oli Billson and Tom Breeze dive into their own experiences and show you how to dial into what your target market is REALLY crying out for. In 'Building Products That Profit' you will learn: How to make sure you’re creating a product that...

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Global Fire Creative Interview - Advertising on YouTube to Drive ROI

Watch Tom's Global Fire Creative interview to learn more about identifying the micro moments your viewers might be in, how to show them things they don’t even know they want to see and how to anticipate what they’ll want to see next.

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Advertising On YouTube For Humans

In Episode 2 of their podcast, ‘Path To Purchase’ Oli Billson and Tom Breeze reveal how to advertise on YouTube whilst still retaining a human connection with your prospects. In 'Advertising On YouTube: For Humans' you will learn: How to put together a YouTube video with the best ROI...

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Creating Dynamic Lead Generation Strategies

With the huge number of possibilities available, it’s no surprise that creating a successful lead generation strategy leaves many business owners feeling more than a little confused… Cold Traffic, Facebook Ads, Google YouTube, it’s safe to say that there’s no shortage of options out there,...

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