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Blog

Created By Tom Breeze, CEO of Viewability

Engagement & Keeping Them Coming Back For More

So you’re producing a high-quality product that you’re giving away for free to your leads and customer base, but if they’re not actively consuming your content then it’s about as useful to you as a chocolate teapot. In this episode of Path To Purchase Oli Billson and Tom Breeze take you...

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The Changes And Challenges Involved In Mobile Advertising

The world is only relying more heavily on mobile phones these days. More and more of our marketing is viewed on mobile devices, and while that allows us to reach more people more of the time, it does present its own unique set of challenges... Optimising and building ads so that they can...

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The 6 Growth Activators For Recurring Revenue Riches

Want to introduce some sort of recurring revenue, subscription model or continuity aspect to your existing business? If so, then this episode of Path To Purchase is going to be for you. Whatever business you’re in, you’re can build recurring revenue or membership into your model, easily...

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YouTube: The Most Profitable Platform Your Business Needs To Take Advantage Of Now

Many people are familiar with Facebook, and are used to creating ads quickly and easily. Although there’s no denying that Facebook can be incredibly successful, it’s also a market that’s going to get saturated pretty quickly. YouTube on the other hand is a different story… In this...

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Scaling Personal Attention to Increase Engagement

We all know how valuable space in our inbox has now become. With all the marketing messages that we see each day in our emails, social media and beyond, it’s understandable that we can’t focus our attention on every single one… …It’s the same for your leads. Competing with other...

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Targeting And Traffic - The Big T’s Of YouTube Marketing

Oli and Tom have already introduced you to the world of YouTube advertising, this episode takes what you’ve learnt one step further… Here they delve deep and focus on the two ‘Big T’s’ of YouTube advertising – Traffic and Targeting. This episode of Path To Purchase helps you create the...

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Using Survey Funnels To Effectively Target And Segment Your Audience

If your leads believe you are connecting with them directly, you’re talking to them about something they can identify with personally and you’re offering them something that they truly want and need, you can bet you’re on the path to success. But sometimes that’s easier said than...

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The 4 P's of YouTube Advertising Podcast

Tom Breeze did a three part series on Digital Marketer's podcast Perpetual Traffic in December 2015/January 2016. Part 1 In the first episode of the series you will learn: Why the time to advertise on YouTube is NOW (including the 3 reasons people search YouTube). The most recent...

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Generate A Cash Flow Surge From Your List Right Now

I’m sure you’ve heard the phrase: ‘The Money Is In The List’, right? Well, to a certain extent, that’s true. However, in this episode of Path To Purchase, Oli and Tom are showing that the money is also in the relationship you have with your list… They’re sharing their secrets, to show how...

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SuperFastBusiness Podcast

Tom appeared as a guest expert on James Schramko's SuperFastBusiness podcast. In the three part series, James & Tom cover all things YouTube Advertising. Part 1 In the first part of the three part series you will learn: Why YouTube is so powerful The...

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