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Blog

Created By Tom Breeze, CEO of Viewability

How To Create YouTube Ads That Sell - Facebook Live

In this recording of Tom's Facebook live broadcast on 15th February 2017 you will learn:- Why you should always start with the customer and the importance of moments- How to identify your customers' moments- The best way to structure your YouTube ad- How to get your ad in front of your...

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Tools & Systems For Successful Business Management

Path to Purchase Podcast | Episode 23 In the day-to-day running of a business, it is imperative that every aspect is managed well; from the business owner’s own schedule, to their team’s work agenda and to their customer journeys. In this week’s episode of Path to Purchase, Oli and Tom...

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Techniques for Ideation: An interview with Elizabeth Halford

In this interview, Tom unpacks the mind of Elizabeth Halford of Global Fire Creative to uncover her techniques for ideation. Elizabeth, originally from Florida and now residing in the UK, is an Executive Producer by title but she wears many more hats! Watch this interview to find...

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How To Create Successful Webinars That Drive Conversions

Path to Purchase Podcast | Episode 22 When it comes to making a good webinar you have to decide what will make your audience convert. Elements like the time to advertise, the type of audience, relationship, offer, content type and value are all key factors to help drive...

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GKIC Interview | Effectively Utilise YouTube in Your Overall Marketing Strategy

Kim Phelan from GKIC interviews Tom to uncover all his insights on how to effectively utilise YouTube in your overall marketing strategy. Watch this video to find out: Why it is so important to humanise online marketing The strategies you can implement to target your customers in the...

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The Garlic Marketing Show Podcast | Create a Winning Youtube Ad Strategy with Tom Breeze

Ian Garlic of The Garlic Marketing Show Podcast interviewed Tom to find out how to create a winning YouTube ad strategy. The first thing you need to understand when creating a successful YouTube ad campaign is the situation and mindset of your customer. After listening to this episode...

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The Post-Prescription Personalisation Process

Path to Purchase Podcast | Episode 21 Prescribing what’s right for your prospects will bring you up to your eyeballs in conversions and positive outcomes. It’s what follows the prescription process that determines your success, because once a prospect has been through your funnel and...

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How To Prescribe What’s Right For Your Prospects

We all know the power of segmenting your prospects and finding out exactly what they want from you. This enables us to send out the right message to the right people at the right time, which strengthens our list and maximizes our potential as a business. In this episode of Path to...

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Is Your Audience Engaged With Your Content?

Regardless of what type of marketing system or funnel you have you will have data points that you can track to see if your audience is engaged with your content and your brand. If you track your engagement you can see when people lose interest and even deliver content tailored just for...

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Building A Solid Foundation For Your Marketing

The digital marketing world has changed a huge amount in the last few years. Just a few years ago the average smart small business owner could just about run their own marketing funnel, but now doing this right is a full-time job for a whole team. In this episode of the Path To Purchase...

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