This is Part 2 of Tom's interview on Rick Mulready's podcast: The Art of Paid Traffic. In this episode, Tom & Rick continue the conversation around what’s working right now with YouTube Ads.

[Listen to Part 1 here]

In this Episode you’ll learn:

  • What kind of video ad quality is best for different types of businesses
  • How long your YouTube video ad should be
  • The anatomy of a high converting YouTube ad, including what to say
  • Best practices for landing pages that are converting right now
  • What type of video ad Tom’s been testing lately that has given one of his clients a 30% increase in opt-ins and a 50% increase in sales

Links & resources mentioned in this episode can be found here.