It’s a common misconception that you need to have a huge list and a large budget to get any joy from your marketing campaigns…

In Episode 6 of Path To Purchase, Tom and Oli are going to show you why that’s not always the case. Big lists don’t always mean big results, and by creating your campaign in the right way, you’ll find out for yourself.

In this episode you will learn:

  • Which campaigns will help to get the most out of your list, no matter what it’s size
  • How to create contingency strategies so that you know you’re making the most of every single lead
  • How to boost your bottom line
  • What it means to create a dynamic customer journey, and why you need to ensure you have one in place