With the huge number of possibilities available, it’s no surprise that creating a successful lead generation strategy leaves many business owners feeling more than a little confused…

Cold Traffic, Facebook Ads, Google YouTube, it’s safe to say that there’s no shortage of options out there, but the trick is finding the right lead generation strategy for you, your business and your product or service.

So how do you decide on the right way to target your future customers, and how do know what’s going to convert?

Oli Billson & Tom Breeze are exploring just that in the first episode of their Path To Purchase podcast.

In This Episode You’ll Learn:

  • The strategies Oli and Tom use to find leads and turn them into customers.
  • How to discover your core business model, focusing on the needs and actions of the customer.
  • The part traffic has to play in your strategy and the importance of finding the conversion point in your funnel.
  • How to craft the right messages to capture your lead at every stage of their journey.