Start with the person
Get close to the audience, the offer and the moment that makes someone care.
Strategy · Creative · Momentum
Make good ideas move.
I’m Tom Breeze. I work with ambitious teams to make their advertising clearer, more compelling and built to improve.
A little about how I work01 / 03
From first thought to next move
Find the signal✳Build the story✳Test and learn✳Find the signal✳Build the story✳Test and learn✳
01 — The approach
Good advertising starts with understanding.
Before the edit, the media plan or the next big idea, there’s a person on the other side of the screen. The work gets stronger when we understand what matters to them—and make every decision from there.
Give the idea a shape
Turn the strategy into a simple, distinct story people can follow and remember.
Learn from the work
Put ideas into the world, pay attention to what happens and keep making them better.
02 — The work
A practical mix of strategy and action.
My work centres on video advertising: finding the right story, shaping creative that earns attention and building a process for steady improvement.
Viewability®
Video advertising, strategy and creative for ambitious brands.
03 — Keep exploring
Curiosity is where the next good thing begins.
If you’re interested in how thoughtful advertising can help your business grow, take a look at the work we do at Viewability.
See what we do at Viewability
See what we do at Viewability