Blog

Created By Tom Breeze, CEO of Viewability

The Power of Remarketing on YouTube

What is remarketing and why should I use it? Remarketing is getting back in front of those who have visited your website but have not yet made a purchase or enquiry. When remarketing, you can position targeted ads in front of a defined audience made up of those who have...

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Geeks University Live Stream - 3 Steps To Get Started with YouTube Video Ads with Tom Breeze​

In Tom's feature on Geeks University's Live Stream, he walks you through everything you need to know to get started on YouTube advertising.

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Should You Appear In Your Video Ad?

When thinking about how you are going to create your video ad, the first question you may ask is, “Should I appear in it?” There are a few things that need to be considered when asking this question. The first thing to realise is that if you are the face of your company,...

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HelpMyBusiness Interview

Tom was interviewed by Andrew Lock from HelpMyBusiness in 2016. Watch the segment below to hear the great quick tips that Tom shared on how to get started with YouTube...

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Pick your moment to succeed in YouTube advertising

YouTube is one of the most successful ways to advertise in the world. Billions of people around the world search YouTube every single day for all different reasons; 53% of online video viewers are wanting to be inspired or entertained, nearly 70% of millennials agree they can...

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Identity, Intent and Implications

When advertising on YouTube and Facebook you need to consider identity, intent and implications. Facebook ads will reach a viewer based on their identity whereas YouTube ads will get in front of people based on their intent. The implications of this are that the ads for each platform will...

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Audience vs. Customer

As an advertiser, it is important to create an ad that speaks to each individual customer rather than an audience. This is a key aspect of any successful advertising campaign. Most companies try to create an ad that will be suitable for every person. They try to create a ‘one size fits all’...

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Business Brain Food Podcast - Crushing YouTube ads with Tom Breeze

Tom featured on the Business Brain Food Podcast by ActionCOACH in February 2016 where he explained how to crush it with YouTube ads. In the episode you will learn: The ‘four p’ formula What an InDisplay ad is How to use key phrases to your advantage in YouTube searches The most...

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Violating Schemas & Pattern Interrupts

When it comes to creating a powerful video ad, it is important that your viewers remember you for the right reasons. You want to make a huge impact on your viewer and ensure your ad affects them to the extent that they want to work with you. The aim is to make the viewer...

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The Art of Paid Traffic Podcast - YouTube Ads for Small Businesses with Tom Breeze

As a guest star on Rick Mulready's Podcast The Art of Paid Traffic back in 2015, Tom shared his insights for how small businesses can crush it with YouTube ads. In this episode you will learn: 4 things you need to have absolutely nailed if you want to succeed with YouTube ads How to...

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