YouTube’s ‘End Screen’ revelation has overtaken the desktop-only Annotations tool, presenting profitable opportunities to build better user experiences.

In this episode of Path to Purchase, Tom discusses this mobile and tablet-friendly tool with Oli in further detail.

Tom touches on how it makes it easier for viewers to take action before a video ends and how it is proven to increase engagement and allow viewers to make decisions easily, thus allowing us to remarket in the right way.

We can get creative with End Screens, and from an ROI standpoint they are proven to work well and ultimately get results.

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