As we know it, people are becoming a lot more aware that they can reach out to customers and delight them via text message.

In this episode of Path to Purchase, Oli and Tom explore this modality further and how it comes with an opportunity that needs to be harnessed in the right way; to connect with the device in people’s pockets.

Text messaging involves a lot less emotional energy than a phone call or a countless stream of emails, and is a proven gateway to eliciting a dynamic response and creating conversations with your customers.

It’s an interesting thought, bringing this channel together where marketing can meet sales in a seamless transition.

If you’re looking to switch up your modalities and reach out to your prospects and turn them into customers via a different route, then this week’s podcast has got you covered.

You can listen to all episodes of Path to Purchase on iTunes or watch them on YouTube.