Blog

Created By Tom Breeze, CEO of Viewability

Why Mobile Marketing Gets Results: Creating Conversations And Evoking A Dynamic Response

As we know it, people are becoming a lot more aware that they can reach out to customers and delight them via text message. In this episode of Path to Purchase, Oli and Tom explore this modality further and how it comes with an opportunity that needs to be harnessed in the right way; to...

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Choose Your Own Adventure | Increases leads by 33% and sales by 52%

[This content appeared as part of Digital Marketer's blog post 5 Killer Traffic Campaigns to Swipe and Deploy in Your Business] I’ve always been blown away by the scale and return on investment (ROI) potential inherent in YouTube ads, and last year, I stumbled onto a YouTube campaign that...

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Producing Better Quality Videos In A Controlled Environment

What are the advantages of recording in a video suite? In this episode of Path to Purchase, Oli and Tom discuss their own methods of video production from lighting arrangements to audio setup, to hosting and production software they each recommend. They delve into the opportunities...

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The Fitness Business Podcast | Why You Should be Advertising on YouTube and How To Do It

In Tom Breeze's guest appearance on The Fitness Business Podcast, he explains why every fitness business should be advertising on YouTube and exactly how you can do it – even without a huge budget! In this episode you will learn: Why every fitness business should be advertising on...

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The YouTube ‘End Screen’ Revelation

YouTube’s ‘End Screen’ revelation has overtaken the desktop-only Annotations tool, presenting profitable opportunities to build better user experiences. In this episode of Path to Purchase, Tom discusses this mobile and tablet-friendly tool with Oli in further detail. Tom touches on how...

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Traffic & Conversion Summit 2017 | Marketing Panel: 5 Killer Traffic Campaigns to Swipe and Deploy in Your Business [VIDEO]

Tom Breeze, along with Mike Rhodes, joined the Perpetual Traffic crew at the Traffic & Conversion Summit 2017 to share five killer traffic campaigns. Download the presentation slides here and follow along as each expert presents a traffic campaign that you can deploy in your business...

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The Art of Paid Traffic Podcast | YouTube Ads: Anatomy of High Converting Videos (Part 2)

This is Part 2 of Tom's interview on Rick Mulready's podcast: The Art of Paid Traffic. In this episode, Tom & Rick continue the conversation around what’s working right now with YouTube Ads. [Listen to Part 1 here] In this Episode you’ll learn: What kind of video ad quality is...

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The Art of Paid Traffic Podcast | YouTube Ads: How to Set Yourself Up for Success (Part I)

Tom's interview on The Art of Paid Traffic Podcast was so jammed packed Rick Mulready decided to split it into two episodes! In Part 1 You’ll Learn: The mindset needed for successfully advertising with YouTube ads Why people are starting to diversify from advertising on Facebook...

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Traffic & Conversion Summit 2017 | Marketing Panel: 5 Killer Traffic Campaigns to Swipe and Deploy in Your Business [PODCAST]

Tom Breeze, along with Mike Rhodes, joins the Perpetual Traffic crew live from the Traffic & Conversion Summit 2017 to share five killer traffic campaigns. Download the presentation slides in the resource section here and follow along as each expert presents a traffic campaign that...

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The Power Of Offline Advertising

There is a common misconception that Direct Mail is dead. In actual fact, offline advertising is as important now as it has ever been. In this episode of Path to Purchase, Oli and Tom discuss how mixing up the media with offline and lead generation-based advertising is extremely...

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